Privacy Policy

1. Information We Collect

Personal Information

• Name and email address
• Date of birth and age
• Account credentials and preferences
• Communication preferences

Health and Fertility Data

• Menstrual cycle information
• Ovulation tracking data
• Basal body temperature
• Fertility symptoms and observations
• Pregnancy test results
• Partner synchronization data
• Medical history relevant to fertility

Technical Information

• Device information and operating system
• App usage patterns and analytics
• IP address and location data (when permitted)
• Crash logs and error reports

2. How We Use Your Information

Primary Purposes

• Provide personalized fertility predictions and insights
• Track and analyze your fertility patterns
• Send notifications and reminders
• Improve our AI algorithms and prediction accuracy
• Provide customer support and respond to inquiries

AI and Machine Learning

We use your aggregated and anonymized data to train and improve our AI models. This helps us provide better predictions for all users. Individual data is never used to identify you personally in these processes.

3. Data Sharing and Disclosure

Limited Sharing Circumstances

We may share your information only in these specific situations:

• With your explicit consent: When you authorize us to share data with healthcare providers or partners
• Service providers: Trusted third-party services that help operate our app (cloud hosting, analytics)
• Legal requirements: When required by law, court order, or to protect legal rights
• Safety purposes: To prevent harm to you or others in emergency situations
• Business transfers: In the event of a merger or acquisition (with continued privacy protection)

4. Data Security and Protection

Security Measures

• End-to-end encryption for sensitive health data
• Secure data transmission using TLS/SSL protocols
• Regular security audits and penetration testing
• Multi-factor authentication options
• Limited employee access on a need-to-know basis
• Regular backups with encrypted storage

5. Your Privacy Rights

You Have the Right To

• Access: Request a copy of all personal data we have about you
• Correct: Update or correct inaccurate information
• Delete: Request deletion of your account and associated data
• Port: Export your data in a machine-readable format
• Restrict: Limit how we process your information
• Object: Opt out of certain data processing activities
• Withdraw consent: Remove previously given permissions

To exercise any of these rights, contact us at support@betternest.life. We will respond to all requests within 30 days.

6. Data Retention

We retain your personal information for as long as your account is active or as needed to provide services. Health data is kept for up to 3 years after account deletion for AI model improvement purposes (in anonymized form).

You can request immediate deletion of all data by contacting our support team. Some data may be retained for legal compliance purposes as required by law.

7. International Data Transfers

Your data may be processed and stored in countries outside your residence. We ensure appropriate safeguards are in place, including:

• Standard Contractual Clauses (SCCs) for EU data transfers
• Adequacy decisions for approved countries
• Certification schemes and codes of conduct

8. Cookies and Tracking

We use cookies and similar technologies to enhance your experience. These include:

• Essential cookies: Required for app functionality
• Analytics cookies: Help us understand app usage patterns
• Preference cookies: Remember your settings and choices

You can manage cookie preferences in your browser settings or through our cookie banner. See our Cookies Policy for more details.

9. Children's Privacy

BetterNest is not intended for users under 18 years of age. We do not knowingly collect personal information from children under 18. If we become aware that we have collected such information, we will take steps to delete it immediately.

10. Changes to This Policy

We may update this Privacy Policy periodically to reflect changes in our practices or legal requirements. We will notify you of significant changes through:

• Email notifications to your registered address
• In-app notifications
• Updates to this page with revised dates

11. Contact Information

For any privacy-related questions, concerns, or requests, please contact us:

12. Regulatory Compliance

BetterNest complies with applicable privacy laws including:

• General Data Protection Regulation (GDPR) - EU
• California Consumer Privacy Act (CCPA) - US
• Health Insurance Portability and Accountability Act (HIPAA) - US
• Personal Information Protection and Electronic Documents Act (PIPEDA) - Canada